6+ Best AI Video Tools for Creators and Marketers, Tried and Tested

Social media analysis shows that video content performs best across all major platforms. However, creating videos to meet the needs of algorithms on TikTok, YouTube, and Instagram can be overwhelming. Making videos involves scripting, filming, and editing, which can be quite challenging and requires various skills. Not everyone who is good on camera is also skilled at editing, and vice versa.

Fortunately, AI video tools can help make this process easier. These tools use artificial intelligence to automate some of the more repetitive tasks involved in video production. AI can assist with writing scripts, editing footage, creating clips, and even managing on-camera presentations.

Here’s a detailed look at the top AI video tools I’ve tested. I’ll cover how to use them, who they’re best suited for, and their costs. From CapCut to InVideo, you can explore the features, advantages, disadvantages, and pricing of each tool to find the one that best fits your needs.

1. CapCut

CapCut, created by ByteDance, is a free video editing app designed to be easy to use for people at any skill level, from beginners to more experienced users. Its straightforward design and strong editing features have made it a popular choice among those who create content for social media.

The app is known for its simple interface, which helps users start editing videos quickly. It is appreciated for its flexibility and strong performance, offering tools for everything from basic cuts to more detailed editing.

CapCut provides a range of effects, transitions, and filters, allowing users to enhance their videos with ease. Whether you are making short clips for social media or longer videos, CapCut has the tools to help you create high-quality content.

Key Features

• User-Friendly Interface: Designed to be simple and easy to navigate.
• Advanced Editing Tools: Includes multi-track editing, keyframe animation, and various filters and effects.
• AI-Powered Functions: Features like automatic scene detection and smart cropping.
• Export Options: Allows exporting videos in high resolution up to 4K.
• Cloud Storage Integration: Offers cloud storage for managing and accessing your projects.

Pros

• Free to use without watermarks on exported videos.
• Offers a range of editing tools for both beginners and advanced users.
• Regular updates with new features and improvements.

Cons

• Lacks some advanced features found in paid editing tools.
• Can experience performance issues on older or less powerful devices.
• Ads may be annoying for some users.

Pricing

CapCut is completely free to use, with no need for a premium subscription.

2. Descript

Descript is an innovative video editing tool that combines transcription, screen recording, and editing into one easy-to-use platform. Moreover, it’s especially popular among podcasters, video editors, and content creators who appreciate its straightforward approach.

In addition, Descript changes the way editing is done by allowing you to edit videos and audio just like you would edit a text document. This new method not only makes editing simpler but also saves a lot of time in the post-production process.

Furthermore, the tool also features strong transcription capabilities, accurately converting spoken words into text. Consequently, this is very useful for creating captions, subtitles, and transcripts, which helps make your content more accessible.

Key Features

• Text-Based Editing: Edit videos and audio by modifying text, similar to using a word processor.
• Transcription: Provides automatic transcription with high accuracy.
• Screen Recording: Includes a robust screen recording feature ideal for creating tutorials and presentations.
• AI Voice Synthesis: Offers realistic AI-generated voices for text-to-speech.
• Collaboration Tools: Features that make it easy to work on projects with others.

Pros

• Very efficient for editing and transcription tasks.
• User-friendly interface with strong features.
• Great collaboration tools for team projects.

Cons

• Fewer advanced video editing options compared to traditional software.
• Can be pricey for individual users.
• Occasionally, transcription errors may need manual correction.

Pricing

Descript has a free plan with basic features. Premium plans start at $12 per month for more advanced options and additional transcription minutes.

3. Lumen5

Lumen5 is a tool that uses artificial intelligence to help you create videos from written content like blog posts and articles. Consequently, it’s popular among marketers and businesses because it makes it quick and easy to produce professional-looking videos.

Furthermore, what makes Lumen5 special is how it simplifies the video-making process, making it user-friendly even if you have no prior video editing experience. In addition, the platform uses AI to handle much of the work, so you can focus on the creative parts.

Moreover, Lumen5 also offers many customizable templates suited for different types of content and platforms. As a result, your videos can be tailored to your audience, whether you’re posting on social media, running a marketing campaign, or using them for internal purposes.

Key Features

• Content Import: Converts blog posts and articles into video scripts automatically.
• AI-Driven Video Creation: Matches content with suitable visuals, music, and transitions using AI.
• Customizable Templates: Provides various templates for different video styles and uses.
• Branding Tools: Lets you add custom logos, colors, and fonts to keep your brand consistent.
• Social Media Integration: Designed to create videos for various social media platforms.

Pros

• Very easy to use, even without video editing skills.
• Saves time by automating the video creation process.
• Offers high-quality templates and visuals.

Cons

• Limited control over detailed video editing.
• Premium templates and extra features need a subscription.
• May not be ideal for videos requiring a lot of customization.

Pricing

Lumen5 has a free plan with basic features, and premium plans start at $29 per month for more features and better video quality.

Bonus: How to Earn Money on TikTok in 2024: 10 Effective Strategies

4. Synthesia

Synthesia is a cutting-edge AI video tool that focuses on creating videos using AI-generated avatars. As a result, it’s perfect for making training videos, product demonstrations, and personalized messages. In addition, this tool is favored by businesses and educational institutions for its ability to produce engaging and effective video content.

Furthermore, one of Synthesia’s key features is its realistic avatars that can deliver content in a captivating way. Specifically, this is particularly useful for training and instructional videos, as it can mimic real-life presentations and demonstrations.

Moreover, Synthesia also supports multiple languages, making it a flexible option for international businesses. Additionally, its custom avatar feature allows companies to create avatars that align with their brand’s image, ensuring a consistent and professional appearance across all videos.

Key Features

• AI Avatars: Create videos with lifelike AI avatars that can speak several languages.
• Text-to-Video: Turn written scripts into videos with AI avatars.
• Custom Avatars: Design avatars that represent your brand.
• Multiple Language Support: Over 40 languages available for creating multilingual videos.
• Easy Editing: User-friendly video editor for making quick changes.

Pros

• Ideal for quickly creating professional and engaging videos.
• Supports many languages, making it suitable for global use.
• Custom avatars boost brand identity and personalization.

Cons

• Limited to avatar-based videos, which may not fit all content types.
• Can be pricey for individuals and small businesses.
• Full access requires a subscription.

Pricing

Synthesia offers a free trial with limited features. Premium plans start at $30 per month, with custom pricing available for larger organizations.

5. Filmora

Filmora by Wondershare is a well-regarded video editing software appreciated for its ease of use and robust features. Moreover, it is designed to serve both newcomers and seasoned editors, providing a range of tools to produce high-quality videos.

Filmora is known for its intuitive interface, which makes video editing straightforward, regardless of one’s experience level. In addition, it offers a broad set of editing tools, from simple cuts and trims to more complex effects and transitions.

Furthermore, besides its solid editing functions, Filmora features an extensive collection of effects, music, and templates to help users add creative touches to their videos. Additionally, the software is frequently updated, incorporating new features and enhancements to stay current with the latest advancements in video editing.

Key Features

• User-Friendly Interface: Easy to navigate with drag-and-drop functionality.
• Advanced Editing Tools: Offers multi-track editing, motion tracking, and keyframing.
• Effects Library: A wide range of effects, transitions, and templates.
• AI-Powered Tools: Includes AI tools for improving audio, detecting scenes, and more.
• Export Options: Supports various export formats and resolutions.

Pros

• Suitable for both beginners and more experienced users.
• Regular updates with new features.
• Large selection of effects and templates.

Cons

• Some advanced features are only available with a premium subscription.
• May use up significant resources on less powerful devices.
• Free version adds a watermark to exported videos.

Pricing

Filmora has a free version with limited features and a watermark on exported videos. Premium plans start at $39.99 per year, with a lifetime license option available for $69.99.

6. InVideo

InVideo is an online video editing tool that makes it easy for anyone to create videos. For instance, it’s perfect for marketers, social media managers, and content creators, thanks to its wide variety of templates and simple tools.

One of InVideo’s best features is its large collection of templates, which, in turn, cover many different types of videos. This, therefore, helps users produce high-quality videos without needing advanced editing skills.

Additionally, InVideo also lets multiple people work on the same project at once, which is great for teams. Moreover, its AI-powered tools can handle some of the more tedious parts of video creation, thus saving users time.

Key Features

• Template Library: Over 4,000 templates for different video types and styles.
• AI-Powered Tools: Includes features like turning text into video and automated editing.
• Collaboration Tools: Lets several users work on a project together.
• Custom Branding: Add your own logos, colors, and fonts to keep your brand consistent.
• Export Options: Supports different formats and resolutions, including HD and 4K.

Pros

• Easy to use, even for beginners.
• Lots of templates and customization options.
• Great for team projects with its collaboration tools.

Cons

• Fewer advanced editing features compared to some desktop software.
• Some templates and features are only available with a subscription.
• Can have performance issues with very large projects.

Pricing

InVideo has a free plan with basic features and watermarked exports. Premium plans start at $15 per month and offer additional features and exports without watermarks.

7. FlexClip

FlexClip AI Video Editor is a versatile and user-friendly online tool designed to simplify video creation for creators and marketers. With its intuitive interface, FlexClip enables users to produce professional-quality videos with ease, leveraging AI-powered features such as text-to-video, text-to-speech, and AI translator. Whether you’re crafting promotional content, social media videos, or tutorials, FlexClip provides a range of customizable options that allow users to enhance their videos with minimal effort. Its drag-and-drop functionality, extensive media library, and AI-driven tools make it an essential choice for anyone looking to streamline their video production process.

Key Features

• AI Text-to-Video, Blog-to-Video and Script-to-Video.
• AI Video Translator, Auto Subtitles and AI Text-to-Speech : 140+ Languages, 400+ Voices.
• AI Image Generator, AI Noise Reducer and AI Vocal Remover.
• Team management: Enable users to view and edit all projects in the workspace.
• Millions of Royalty-free Stock Media including photos, videos, and music.
• 6000+ exquisitely designed video templates in diverse categories.

Pros

• AI-powered and free to use.
• Offers a range of advanced editing tools for both beginners and advanced users.
• Regular updates with new features and improvements.

Cons

• Some AI features are only available with a premium subscription.
• Free version adds a watermark to exported videos.

Pricing

FlexClip has a free version with limited AI features and a watermark on exported videos. Premium plans start at $9.99 per month.

AI Video Tools Aren’t Completely Self-Sufficient — Yet

Although AI video tools have greatly improved in automating and simplifying video creation, they still can’t handle everything on their own. These tools can boost productivity, make workflows more efficient, and offer creative help, but they still need human involvement and supervision. Knowing what these AI tools can and can’t do will help you use them effectively while understanding when you still need to step in to get the best results.

Looking for More AI Video Tools?

If you’re interested in trying out more AI video tools beyond those mentioned, there are several options to consider, each catering to different needs. Here are a few worth checking out:

• Adobe Premiere Pro: A top-tier video editing software with AI features that assist in professional video creation.
• Magisto: An AI-powered video editor that helps you create marketing videos quickly and efficiently.
• Animoto: A straightforward tool for making slideshow-style videos, enhanced by AI to simplify the process.
• Veed.io: An online video editor that includes a variety of AI tools to enhance your video content.
• Clipchamp: A web-based video editor offering AI features and a user-friendly design.

Exploring these tools can help you find the one that best suits your needs and preferences.

Conclusion

AI video tools have significantly changed how creators and marketers handle video production. With the advanced editing features of CapCut and Filmora, and the cutting-edge AI avatars from Synthesia, these tools provide a variety of features to improve your video projects. Although no tool is flawless, knowing their main features, advantages, disadvantages, and costs will help you choose the right AI video tool for your needs. Embrace the potential of AI in your video creation process to boost your creativity and productivity.