How to Get More Followers on TikTok in 2024

TikTok is a great place for anyone wanting to grow. It can help people build a personal brand or let businesses reach new customers. The app’s unique really shines a light on fun & creative content. What’s cool is that even new users can go viral! Because of this, TikTok’s perfect for connecting with others and expanding your audience. With so many users, it’s a powerful tool to get in touch with lots of different people.

Having lots of followers on TikTok can really boost your online presence and open up more chances for you. Sure, followers aren’t everything, but they do matter a lot! They can impact how much money you might make, how engaged your audience is, and how far your content reaches. It’s super helpful for both brands & creators to have a strong bunch of followers. This leads to better visibility & even more opportunities to earn cash.

In this piece, we’ll share some easy tips to help you grow your TikTok following. By figuring out who your audience is, hopping on trends, and teaming up with other creators, you can really improve your TikTok profile. Whether you’re just starting or looking to step up your game, these ideas will guide you toward growing your follower count and broadening your audience.

Why Follower Growth on TikTok is Important

Building your follower base on TikTok is super important for many reasons. Here’s what you need to know:

1. More Eyes on Content: When you have more followers more people are gonna see your videos. This means they might share your stuff, too! TikTok’s algorithm likes that. So, you could reach a bigger audience & boost your brand.
2. Gaining Trust: If you have lots of followers, new viewers think your content must be good. It shows you’re knowledgeable in what you do, helping you get even more followers.
3. Ways to Make Money: Brands wanna work with folks who have a big following. They may offer sponsorships and other deals. Plus, TikTok has a Creator Fund that pays popular creators.
4. Building a Community: More followers create a loyal crowd. These followers will likely engage with your posts, give their thoughts, & cheer for your brand—this lets you grow steadily.
5. Insights and Feedback: When your following grows, you get detailed info about them. This helps you tweak what you post. Knowing what makes your audience smile can lead to way more engagement and growth.
6. Standing Out from the Crowd: Having lots of followers helps you shine in social media filled with so many people. It might open doors for events & collabs that smaller accounts can’t get.
7. Boosting Other Platforms: A good following on TikTok can help you be noticed on other social media sites too! Promoting yourself across different platforms can make your online presence even stronger.

So by putting effort into increasing your TikTok followers, you’ll enjoy these perks & set up for great success now & in the future!

1. Know Your Target Audience and Create for Them

TikTok has a bunch of users, so figuring out who your videos are for can really help get you more followers. Just posting random stuff is like throwing spaghetti at a wall—you’re aiming to make videos that actually connect with people.

1. Check Your TikTok Analytics: Look at your TikTok analytics to find out patterns in the age, gender, & location of your followers. Are they teens who love fashion or adults who enjoy traveling? Make videos that fit what they’re into.
2. Stick to Your Niche: Stay with a specific theme or topic that your audience enjoys. If they’re all about fitness, focus on workout videos instead of mixing it up too much. Always think, “Will this be interesting or fun for my audience?”
3. Try Different Types of Content: Experiment with all sorts of videos, like funny skits or how-to guides, & see which ones get more likes & comments. Use what you learn to make your content better over time.
4. Engage with Your Followers: Talk to your followers through comments and DMs. Ask them what they like & want to see more of. This helps you understand them better and builds a stronger bond.

Staying in tune with your audience is something you’ll keep doing. Watch your analytics, listen to your followers, and be ready to tweak your content strategy. By making videos that align with what your audience likes, you’ll notice more engagement and growth on TikTok.

2. Watch and Participate in Trends

Trends on TikTok play a huge role. They become popular super fast and then fade just as quickly. Joining in on trends can boost your visibility & help your videos show up on the For You page (FYP). This is where tons of people can see them.

When you hop on TikTok trends, you get to be creative maybe even go viral. Trends don’t last long, so it’s smart to jump in quickly. Keep checking the FYP, follow what popular creators are doing, & look out for trending hashtags and sounds that interest you.

Make sure you twist trends in a way that fits your content. If you’re into fitness, for example, turn a dance trend into a fun workout routine. It keeps your stuff relevant and lets you take advantage of the trend’s fame.

Don’t forget to stay true to your brand! Ask yourself, “Does this trend fit my brand?” If it does, go for it! If it doesn’t seem right, that’s totally fine too. Your brand’s voice is key for long-term growth!

Trends can be a bit risky – sometimes they just don’t work or can even flop. But, the chances of getting more visibility and engagement usually make it worth trying. Join in on trends that match your content and keep an eye on what’s hot without losing your brand’s vibe.

Use trends to reach out to your audience & get them involved too. By keeping true to your brand & jumping into trends in a fun way, you’ll grow your followers & strengthen your place on TikTok.

3. Cross-Promote with Other TikTok Creators

Working with other TikTok creators can help you reach new people and grow your audience. TikTok’s duet and stitch features are great tools for collaboration. A duet lets you make a side-by-side video with another creator, while a stitch allows you to include clips from someone else’s video in your own.

It’s important to team up with creators who share your audience and values. Look for potential collaborators, check their engagement levels, and contact them with a clear plan. Here are some tips for successful collaborations:

• Agree on content and messaging: Make sure both parties understand the goals of the collaboration.
• Avoid conflicting brands: Work with creators who have similar values and audiences.
• Give proper credit: Acknowledge the efforts of your collaborators.
• Keep it natural: Collaborations should feel genuine and not forced.

Successful collaborations can lead to ongoing partnerships. You might consider creating a series of videos or challenges together or promoting each other’s products or events. Cross-promotion can help you reach new followers and add variety to your content. Reaching out to creators you respect can also lead to new opportunities and friendships.

By using TikTok’s features and building strong relationships with other creators, you can grow your follower base and keep your content exciting and engaging. Collaborations not only expand your audience but also bring fresh ideas and perspectives to your channel.

4. Start a Content Series

Creating a content series on TikTok can keep your audience interested and coming back for more. It’s a great way to tell stories and connect with your viewers.

A content series is a set of videos that are linked by a common theme or storyline. It could be something simple like a “Tip of the Day” or a more detailed story spread over several videos. The important thing is to keep a consistent theme, tone, and posting schedule.

Steps to Creating a Successful Content Series

• Define Your Plan: Decide on the main theme, number of videos, and the message you want to share. Make sure your content is interesting enough to make viewers want to keep watching.
• Create a Hook: Each series should have something that keeps viewers interested. This could be a surprising ending, an unanswered question, or a challenge.
• Post Consistently: Stick to a regular posting schedule, whether it’s daily, weekly, or bi-weekly. Regular posts help build anticipation.
• Engage Your Audience: Encourage your viewers to interact by asking for comments, suggestions, or participation in challenges.
• Promote Each Episode: Use teasers and share your episodes across different platforms to build excitement.
• Be Flexible: Use feedback and analytics to adjust your content. If something isn’t working, don’t be afraid to change your approach.

Starting a content series requires commitment, but it can help you build a loyal audience, increase engagement, and provide a clear structure for creating content.

Bonus: How to Get More Views on TikTok in 2024 (11 Proven Tips)

5. Use Hashtags and Create Captions Related to Your Niche and Audience

Hashtags are very important for getting noticed on TikTok. Using the right hashtags helps people who are interested in your type of content find your videos, which can help you get more followers and likes.

To get the most out of hashtags, use a mix of three to five hashtags per post, including general ones, niche-specific ones, and trending ones. General hashtags can reach a broad audience, niche-specific hashtags attract people who are really interested in your topic, and trending hashtags can give your content a chance to go viral.

If you have a large following or want to build your brand, consider creating a branded hashtag. This helps bring your community together and makes it easier to see what people are sharing about your brand.

Tips for Using Hashtags:

• Use Relevant Hashtags: Make sure your hashtags match your content. You can check TikTok’s Creative Center for ideas.
• Monitor Trends: Join in on trending hashtags when they fit your content.
• Avoid Spam: Don’t use hashtags that don’t match your content or are too general.
• Vary Your Hashtags: Use different hashtags for different kinds of posts.

Captions are also important because they give context and can boost engagement. A good caption can encourage viewers to watch, comment, or share your video.

Tips for Captions:

• Be Clear and Concise: Keep your captions short and easy to read.
• Add a Call-to-Action: Ask viewers to like, comment, or follow.
• Use Emojis: Emojis can make your captions more interesting.
• Tell a Story: Share a short story or extra details that go with your video.

Using hashtags and captions well can really help you reach more people, get more engagement, and grow your follower base on TikTok.

6. Add Closed Captions to Your Videos

Closed captions help make your TikTok videos better for everyone. They make your videos easier to understand for people who are deaf or hard of hearing, and they also help more people find and watch your content.

There are about 1.5 billion people with hearing loss around the world, so adding closed captions can help you reach a bigger audience. TikTok likes videos that get more engagement, and captions can make people watch your video longer. This can help your video get seen by more people. Captions also make it easier to find your video through search.

Adding captions is simple. You can type them in yourself while you edit or use apps that create captions for you automatically. Just make sure the captions match what’s happening in the video and are easy to read.

Tips for Good Closed Captions on TikTok:

• Keep It Short: Use clear and simple words.
• Timing Is Key: Make sure captions match the audio or actions in the video.
• Make It Readable: Choose a font and background that are easy to see.

Closed captions help make your videos more accessible and engaging. Remember to add them to make your content better for everyone.

7. Post Your Videos at the Best Times

When you post your TikTok videos can make a big difference in how well they do. Posting at the right times helps more people see your content and can make it more likely to become popular. Try to post when your audience is most active, usually between 4 PM and 5 PM during the week, though this might change depending on who you’re trying to reach.

How to Find the Best Time to Post

• Check Past Performance: Look at your TikTok analytics to find out when your previous videos got the most likes and comments.
• Try Different Times: Post similar videos at different times and days to see which gets more attention.
• Watch Real-Time Data: After you post, keep an eye on how quickly your video gets views and interactions.
• Be Consistent: Try to stick to a regular posting schedule, even if you can’t always post at the perfect time.

Posting at the right times can help your videos reach more people and get more engagement. Set a reminder and post at the best times to boost your TikTok success.

8. Play Around with the Length of Your Videos

TikTok videos can range from 15 seconds to 3 minutes. Finding the right length for your videos is important to keep your audience interested.

• Short Videos (15-30 seconds): These are great for quick and catchy content. They’re easy to watch and good for grabbing attention quickly.
• Medium Videos (30-60 seconds): These videos let you share your message fully without losing viewers’ interest. They’re a good balance between being brief and detailed.
• Long Videos (1-3 minutes): Perfect for tutorials, storytelling, and more detailed content. These need strong storytelling to keep viewers interested throughout.

Tips for Choosing the Right Video Length

• Start Strong: Grab viewers’ attention right away with something interesting or eye-catching.
• Keep It Flowing: Make sure your video flows smoothly and keeps viewers interested.
• End with Impact: Finish with a strong message or call-to-action to encourage likes, shares, or follows.

Try different lengths to find what works best for your audience. Use TikTok’s tools to track how people are engaging with your videos and adjust based on what they like most.

9. Use Popular Music and Sounds

Using TikTok’s popular music and sounds can help make your video more engaging and increase its chances of becoming popular. Popular tracks often come with their own challenges and dances, which can attract more viewers. TikTok’s system tends to promote videos with popular music, making them more likely to be seen and shared.

How to Find Popular Songs and Sounds

• Explore the ‘For You’ Page: Check out current trending videos and see the music they use.
• Use TikTok’s Music Discovery Feature: Find popular tracks from different genres within the app.
• Follow Popular Creators: See what music top TikTokers are using, as these are likely popular sounds.

Tips for Using Music Well

• Match the Mood: Choose music that fits the mood and theme of your video.
• Volume Control: Keep the music at a level where it doesn’t overpower any spoken words.
• Respect Copyrights: Use TikTok’s music library for safe options, or make sure you have rights to use other tracks.

Music and sounds are important on TikTok. Using popular sounds can help your video reach more people and increase its chances of being featured on the ‘For You’ page.

10. Share User-Generated Content on Your TikTok Account

User-generated content (UGC) is a great way to make your TikTok account more engaging and trustworthy. When you share content from your followers, it makes your account feel more real and encourages others to join in.

When you use content from your followers, give them a shoutout. This helps people feel more connected and likely to interact with you. Always ask for permission and credit the original creator. Pick high-quality UGC that matches your style.

Add UGC into your content plan. Ask questions and invite more users to share their content. Keep an eye on how people are reacting and how your followers are growing to see how it’s working.

Sharing UGC helps build a strong community around your TikTok account and makes it more authentic and engaging. Start sharing and connecting today!

11. Share Your Videos Across Different Social Media Platforms

Creating engaging content takes a lot of effort, so it’s smart to spread its reach. By sharing your TikTok videos on other platforms like Instagram Reels and YouTube Shorts, you can reach a larger audience. Each platform attracts different types of viewers, so you can connect with more people using the same video. This helps increase visibility and tells algorithms that your content is valuable.

Make sure to adjust your videos to meet the requirements and best practices of each platform. Pay attention to when users are most active and tailor your hashtags and captions accordingly. In addition to Reels and Shorts, you might also want to post your standout TikTok content on Twitter and LinkedIn. Twitter’s hashtags and LinkedIn’s professional network can help you reach even more people.

Sharing your videos on multiple platforms isn’t just a time-saver; it’s a way to make the most of your content. By repurposing your TikTok videos for different audiences, you ensure that your hard work has the greatest impact.